GameLoft.(Internet/Web/Online Service Information)(Brief Article)

www.gameloft.co.uk

Owner: Gameloft.com

Agency: in-house

Content 22/25

Usability 22/25

Branding 22/25

Monetisation 20/25

Total 86/100

The online games industry is growing and GameLoft, backed by Ubisoft, is in a good position to take advantage of this. The front page is lively but not too busy, and navigation is crisp. You can download games to play or just play online, and there's even a gamer client that has communication tools, server match-making and real-time games information. In fact, it has almost everything a Quake geek needs (except for the packets of crisps and countless cigarettes). GameLoft has also this week announced that it's launching a Web-based studio to develop its own games, so the future is definitely bright for this site. Just like rival Gameplay, GameLoft builds on the community emphasis, which fits in very well with its target audience.

Key: Usability = performance/navigation/interactivity/architecture

Branding = targeting/marketing

Monetisation = potential for revenue/commerce